Matcha News

How Gen Z Turned Ceremonial Matcha Into an Aest...

December 18, 2025Isshiki Matcha

Ceremonial Matcha Is Everywhere Right Now Open TikTok or Instagram and scroll for five seconds, you’ll probably see someone whisking up a frothy, dreamy green drink. Yep, ceremonial matcha is...

How Gen Z Turned Ceremonial Matcha Into an Aest...

December 18, 2025Isshiki Matcha

Ceremonial Matcha Is Everywhere Right Now Open TikTok or Instagram and scroll for five seconds, you’ll probably see someone whisking up a frothy, dreamy green drink. Yep, ceremonial matcha is...

Is Ceremonial Matcha the Healthiest Energy Drin...

December 17, 2025Isshiki Matcha

What’s the Buzz About Ceremonial Matcha? Alright, let’s talk matcha. Not just any matcha, but ceremonial-grade matcha. You’ve probably seen it all over Instagram: that neon green powder getting whisked...

Is Ceremonial Matcha the Healthiest Energy Drin...

December 17, 2025Isshiki Matcha

The Matcha Boom in California: Why West Coast C...

December 16, 2025Isshiki Matcha

So, California’s gone green, and no, we’re not talkin’ about your roommate’s plant collection or your overpriced kale salad. We’re talking ceremonial grade matcha, baby. And in 2026, it’s more...

The Matcha Boom in California: Why West Coast C...

December 16, 2025Isshiki Matcha

Why Ceremonial Matcha Is Becoming the New “Well...

December 15, 2025Isshiki Matcha

The Green Era of 2026: Ceremonial Matcha Is Everywhere It’s 2026 and you can’t walk two blocks in any U.S. city without spotting someone sipping a creamy, frothy, impossibly green...

Why Ceremonial Matcha Is Becoming the New “Well...

December 15, 2025Isshiki Matcha

The Green Era of 2026: Ceremonial Matcha Is Everywhere It’s 2026 and you can’t walk two blocks in any U.S. city without spotting someone sipping a creamy, frothy, impossibly green...

From Kyoto to California: The Rise of Ceremonia...

December 14, 2025Isshiki Matcha

From Japan with Love: How Matcha Hit American Soil Let’s get one thing straight, matcha didn’t just slide into American culture; it showed up, turned heads, and straight-up took over....

From Kyoto to California: The Rise of Ceremonia...

December 14, 2025Isshiki Matcha

From Japan with Love: How Matcha Hit American Soil Let’s get one thing straight, matcha didn’t just slide into American culture; it showed up, turned heads, and straight-up took over....

Is Ceremonial Matcha Worth the Price? Here’s Wh...

December 12, 2025Isshiki Matcha

The Honest Question Everyone’s Asking Ceremonial matcha isn’t cheap. If you’ve ever stood in front of a tin that costs more than your favorite bottle of wine, questioning your sanity,...

Is Ceremonial Matcha Worth the Price? Here’s Wh...

December 12, 2025Isshiki Matcha

The Honest Question Everyone’s Asking Ceremonial matcha isn’t cheap. If you’ve ever stood in front of a tin that costs more than your favorite bottle of wine, questioning your sanity,...

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Matcha & Masterpieces: A Ceramic Painting Social

June 11, 2026
For Matcha & Masterpieces, we welcomed ceramic artist Marina Caspe, whose work spans wheel-thrown pottery and figurative sculpture, for a ceramic painting social at the café, paired with our matcha.Thank...

Matcha & Masterpieces: A Ceramic Painting Social

June 11, 2026
For Matcha & Masterpieces, we welcomed ceramic artist Marina Caspe, whose work spans wheel-thrown pottery and figurative sculpture, for a ceramic painting social at the café, paired with our matcha.Thank...
Paint & Sip, Mug Edition: Ceramics with Marina ...

June 11, 2026
We welcomed back local ceramic artist Marina Caspe, known for her wheel-thrown pottery and figurative sculpture, for a mug-painting edition of our Paint & Sip series at the café.Thank you...

Paint & Sip, Mug Edition: Ceramics with Marina ...

June 11, 2026
We welcomed back local ceramic artist Marina Caspe, known for her wheel-thrown pottery and figurative sculpture, for a mug-painting edition of our Paint & Sip series at the café.Thank you...
Chalet Isshiki: Our Après-Ski Winter Hideaway

June 11, 2026
For the city’s coziest après-ski moment, we transformed our Chelsea location into Chalet Isshiki, a winter hideaway inspired by the slopes, with warm matcha drinks to match.Thank you to everyone...

Chalet Isshiki: Our Après-Ski Winter Hideaway

June 11, 2026
For the city’s coziest après-ski moment, we transformed our Chelsea location into Chalet Isshiki, a winter hideaway inspired by the slopes, with warm matcha drinks to match.Thank you to everyone...