Tatcha Pop-Up Recap | June 26–27 | Lavender Matcha On Us
On June 26th and 27th, we had the absolute pleasure of being part of Tatcha’s immersive NYC pop-up, celebrating the relaunch of their beloved Dewy Skin Milk Moisturizer—now in an improved formula and beautiful new packaging.
From 10AM to 4PM each day, guests were treated to free lavender matcha lattes from our matcha bar—a floral, calming nod to the serene luxury that Tatcha is known for. It was the perfect pairing for a day of beauty, ritual, and joy.
A Skincare Wonderland
Tucked into a beautifully designed space, the pop-up felt like stepping into the world of Tatcha—graceful, whimsical, and full of intention. Every detail of the event was crafted to reflect the softness and innovation of the new Dewy Milk Moisturizer.
Highlights included:
💜 A Jiyu-Chan photo moment, where guests could pose with the adorable character in a dreamy, pastel set-up
🧿 A Jiyu-Chan keychain charm bar, where attendees who purchased the new moisturizer could personalize their own keepsake charm
🧴 Interactive touchpoints exploring the science and story behind the moisturizer’s reformulation
The Drink That Matched the Mood
To complement the dewy theme, we served our lavender matcha lattes—a soothing, aromatic drink made to mirror the calm and nourishment of Tatcha’s skincare philosophy. Smooth, floral, and visually stunning, it quickly became a crowd favorite and the perfect sip between photo ops and charm collecting.
Thank You, Tatcha 💜
We were honored to serve at this radiant celebration and to support a brand that continues to innovate while staying deeply rooted in tradition and care. The Dewy Skin Milk Moisturizer not only looks more beautiful than ever—it also delivers on glow, hydration, and softness.
Here’s to more glowing skin, and more lavender matcha days.
