For those who missed the House of Dew pop-up in Soho, we had the pleasure of partnering with Tatcha once again for a very special summer activation. Together, we created a drink inspired by Tatcha’s Dewy Milk Moisturizer, a beverage that captured the same fresh, bouncy, and luminous feeling of their skincare.
We introduced the Tatcha Matcha: a rich ube matcha latte topped with a silky ube cold foam. The vibrant purple hue and creamy texture mirrored the dewy, cushiony qualities of Tatcha’s beloved Dewy Milk Moisturizer.
As part of the launch, the first 100 customers to try the Tatcha Matcha received a complimentary mini-sized Dewy Milk Moisturizer along with a special kickback card to continue their glow at home. The drink was available exclusively from July 28 to August 3
Even after the minis were gone, the love for Tatcha Matcha didn’t stop. For a full week, from July 28 to August 3, the drink became a crowd favorite. By the end of the activation, nearly 300 cups had been served, each one a little toast to summer, skincare, and community.
Looking back, we’re so grateful for everyone who showed up, sipped, and celebrated with us. Your support made this collaboration such a special moment. And the best part? This is only the beginning. We can’t wait to share what’s next for our upcoming summer activations.
Stay tuned!
