There’s something magical about the holidays in New York City. The glow of theater lights, the hush before curtain call, and the unmistakable feeling that something special is about to begin. This season, Isshiki Matcha stepped into that magic with an unforgettable collaboration with the New York Theatre Ballet’s beloved Nutcracker.
Where artistry met ritual, and tradition met playfulness, this partnership brought matcha into the spotlight, one elegant sip at a time.
Two performers in colorful Nutcracker costumes smiling and presenting an Isshiki Matcha drink across the café counter, highlighting the Isshiki x NYTB Nutcracker collaboration and playful matcha pop-up experience.
A Ballet Classic, Reimagined with Matcha
The Nutcracker has long been a symbol of wonder, imagination, and seasonal joy. Partnering with the New York Theatre Ballet allowed Isshiki Matcha to extend that sense of enchantment beyond the stage and into the audience experience.
Inside the theater space, guests were welcomed with beautifully crafted matcha beverages designed to complement the spirit of the performance. From smooth, vibrant classic matcha to festive seasonal creations like gingerbread inspired matcha lattes, every cup offered a moment of calm before the curtain rose or a joyful encore after the final bow.
It was a sensory experience that blended movement, flavor, and atmosphere into one cohesive story.
A performer in a Nutcracker costume chatting with a guest across the Isshiki Matcha café counter, capturing a warm moment from the Isshiki x NYTB collaboration and highlighting a playful NYC matcha experience.
Where Craft Meets Performance
At Isshiki Matcha, craftsmanship is everything. Our ceremonial grade matcha is carefully sourced and thoughtfully prepared to highlight balance, brightness, and depth, values that mirror the discipline and elegance of ballet itself.
Watching dancers glide through choreography while guests sipped vibrant green matcha felt like a natural pairing. Both are rooted in tradition, elevated through artistry, and designed to create presence in the moment.
The collaboration was not just about serving drinks. It was about creating connection, conversation, and shared delight in unexpected places.
A ballet performer in a green costume and tutu striking a graceful pose while holding an Isshiki Matcha cup inside the café, showcasing the artistic energy of the Isshiki x NYTB Nutcracker partnership and premium matcha drinks.
A Holiday Experience Worth Savoring
As audiences gathered with family and friends to celebrate the season, matcha became part of their holiday ritual. The warmth of the space, the energy of the performers, and the joy of discovering a beautifully crafted drink made the experience feel personal, playful, and refined, exactly the way Isshiki Matcha loves to show up.
From first time matcha sippers to longtime fans, guests left with more than just a drink in hand. They carried a memory.
Bringing Matcha Beyond the Café
Collaborations like Isshiki x NYTB reflect what we believe in most. Matcha belongs everywhere people gather to celebrate creativity, culture, and connection.
Whether it’s a theater lobby, a corporate celebration, or an intimate private event, our goal remains the same. Elevate moments through thoughtful flavor and joyful experience.
A bamboo matcha whisk resting inside a ceramic bowl filled with vibrant green matcha powder on a dark tabletop, showcasing traditional Japanese matcha preparation and premium tea craftsmanship associated with the Isshiki Matcha experience.
Join Us for the Next Moment
If you loved this collaboration, there’s more to come. Follow along as Isshiki Matcha continues to bring premium matcha experiences across NYC and beyond.
Let’s keep creating moments worth sipping.
